Recently we are witnessing a new marketing myth: Youngs are leaving Facebook. They find Facebook mass and moving towards to more nich communites like Snapchat, MessageMe, Pinterest, instant messasing tools, etc. Is this really the fact in Turkey?

There is a right insight here. Facebook has become a mass platform. Parents, relatives, neighbors, teachers.. Everybody is there!  So young people find it very mainstream. Some of them search for other communities, alternatives which are soley among their peer group.

But! Although most of the youngs use other platforms and social media communities; Facebook is still the most powerful and active platform for young generation. Young people also needs a mainstream! And it is definitely Facebook. Look at the numbers. With over 31 million users in Turkey, Facebook is by far the most popular platform. 13-24 age group counts 47% of total Facebook users in Turkey. There is nearly 11 million Turkish 18-24 y.o. users in Facebook today.