A Brazilian NGO supporting environmental projects created project through their Snapchat account, namely Nature Snap Fact. The idea is very simple. In each 10 seconds a natural resource disappear in the world, so it does from Snapchat. Since each content disappear in Snapchat anyway, it seems a clever way for them to grab attention.
Tag Archives: Social
Social Is Not A Platform, It Is A Feature.
This is one of the main illusions of marketers and agency people. Most of us see social media as various internet platforms our brand can fit into. But actually it is not! In digital landscape, social should be the feature which transforms everything we do in digital to a two way dialogue. Be it a comment box in a website, or a digital campaign lead by user generated contents. Indepenedently from a certain platform, each & every digital initiative could have social features.