This year there are 41 different sub-categories under digital in Cannes Lions. Only this by itself, is a great evidence of how digital landscape is diversed and extended. As I always mention, creativity comes in many different forms and shapes in today’s advertising world. Be it an illustration, a motion graphic, a social platform, an integrated campaing, storytelling, use of video or a branded game. There are countless oppurtunities and connections. Below you can see the Cyber sub-categories.
Cannes Lions 2014 is over. My main interest is Cyber Lions of course :) This year there are about 41 different sub-categories under 9 different Cyber main categories. The most-crowded categories are Craft and Social, as you may guess.
I will share the outstanding projects of this year briefly, here we go:
Pharrell Williams – 24 Hours of Happy collected many Cyber Lions in different sub-categories such as user experience, interface & navigation, use of video, microsite, interactive video and overall aesthetic design. It deserved anyway.
The Scarecrow, digital campaign of Chipotle Mexican Grill, was another star of this year in Cannes Lions. The overall campaign got Cybers in Integrated multi-platform campaign, storytelling, animation & motion graphics and use of video. This campaign really showed again, how different moving parts a big idea can have, mainly digital components.
Live Test Series from Volvo Trucks of course was another hit of this year. The epic split, one of the series, quickly became an internet phenomenon. Te campaign got Cyber Lions in engagement platform, webisodes/series, integrated multi-platform campaign.
Check them out here: http://winners.canneslions.com/2014/interactive/index.cfm?award=1
A couple of my other favorite award winner projects are;
If We Made It from Heineken,
Speaking Exchange from CNA,
Melbourne Remote Control Tourist from Tourism Victoria,
Sweetie from International Childs Aid Organization.
Check all the winners;