Storytelling is the new “buzzword” among creative industry. But why? Let me give a quick wrap-up about that. Since the beginning of history people spread ideas through stories in an oral tradition. Ideas used to spread, change, evolve among people for years. Up until golden advertising age of 1950s where messages drived by broadcasting. In broadcasting era, people became consumers of ideas, there was only one-way dialogue, no oral tradition.
With digital revolution broadcasting era use over. Audiences again get the charge of ideas through spreading, sharing, curating them all over the world. It is the “digitally empowered version of oral tradition” In this new landscape what kind of ideas can survive, of course STORIES!
In my next post I will give some tips for good storytelling based on Joseph Campbell’s iconic work Hero’s Journey. The video above also covers the fundamentals.