To me Instagram is one of the best communication platforms for brands. Some brands already recognized the huge potential of Instagram. We will definitely see more of Instagram initiatives in the upcoming days.

Why brands started to love it? To me, because it is a perfect environment for branded user generated content in a very cool way! In Instagram every ordinary moment can magically turn to piece of art :) Journeys, moments, foods, travels, experiences,  selfies, fashion.. And people are more likely to share the visual expression of their lifes to their network. Instagram gives the oppurtunity to look/feel good and bringing them close to photography. And brands can not stay away from such strong instinct.

Here are some quick tips for brands from Instagram;

– Be true to your brand
– Share experiences
– Find beauty everywhere
– Inspire action
– Know your audience

See more Instagram tips & news for brands in their own blog for businesses:

http://instagram-business.tumblr.com/