Dynamic Production Process in Digital Agencies

Digital marketing projects require a “dynamic” production process. Which is totally different than any other advertising production process in marketing communications. Let me briefly explain.

For example a website is never done. You have to always track, analyze and optimize. Or a digital campaign production is never done when it is on air. You have to put a lot of energy behind a campaign even after it goes live. Analytics and sentiments lead us to change a flow, update a page, add&drop a function or respond instantly to a user feedback. Or think about social media; the content and conversation is always evolving according to the user generated contents and co-creations.

And yes you are right, it requires huge effort and collaboration :)