Category Archives: Voden

Agencies Need Both “Generalists” & “Specialists”

Agencies need both generalists and specialists. These two expression is my favorite in order to have a better understanding of the people and talents in the agency.

Generalists are the people who need to know a little about a lot of things! They need to be fluent in marketing, advertising world, new trends, technologies and creative process. These are the client-facing people and generally are senior and higher representatives of the agency. A generalist will be an effective advisor for the clients and capable of creating, evaluating and recommending creative & strategic approach in the complex digital landscape.

Speialists are the people who know a lot about a little! Their talent and execution is the power of the work being done in the agency. Especially in digital agencies there roles are very important to build an innovative approach, technology mastering and visual quality.

People at Voden

Here is Voden people and I love them all!

People & culture are the only power of a creative agency. And creativity comes in many different forms and shapes in digital era. So it is vital for each and every Voden people to come up with innovative and creative solutions for our brands whether it is strategy, design, development, copywriting, account management and  other.

The passion, talent and enthusiasm of our people are the main success drivers of our brands.

 

Dynamic Production Process in Digital Agencies

Digital marketing projects require a “dynamic” production process. Which is totally different than any other advertising production process in marketing communications. Let me briefly explain.

For example a website is never done. You have to always track, analyze and optimize. Or a digital campaign production is never done when it is on air. You have to put a lot of energy behind a campaign even after it goes live. Analytics and sentiments lead us to change a flow, update a page, add&drop a function or respond instantly to a user feedback. Or think about social media; the content and conversation is always evolving according to the user generated contents and co-creations.

And yes you are right, it requires huge effort and collaboration :)

Creative Collaboration Icon: Absolut

Absolut tüm dünyada kreatif işbirliklerinin ve yeniden yaratımların merkezinde duran ikonik bir marka olmayı başarmıştır. Yaratıcı dünya ve sanatçılarla ile olan gerek global gerek lokal bir çok işbirliği Absolut’un alameti farikası aslında. Bu bir tesadüf değil. Markanın özünde creative collaboration ve inspiration var çünkü. Bu yönüyle de Absolut yaratıcı beyinlere de ilham veren, sofistike ve bir o kadar populer bir marka.

Konu Absolut olunca, Voden olarak yaptığımız güzel bir işbirliği projesi var yukarıda. Online-offline connectionların çok fazla konuşulduğu bu zamanlarda, üzerinden epey zaman geçmesine rağmen örnek olacak bir execution. Have a look.

 

 

Voden Presents: “A3 ile Kendini Yenile”

“Yeni A3’e sahip olmak, sadece yeni bir otomobile sahip olmak değildir” dedik ve insanların kendilerini yenilemelerini sağladık. Yaşam koçu, stil danışmanı ve fitness antrenörü ile başlayan interaktif bir A3 videosu ile insanlara ulaştık. Buradaki video içerik ise şahsen benim favorim. A3 kamera karşısında nasıl da parlıyor. Peki bunu nasıl yaptık? İzleyelim görelim. Made in Voden for Audi.