Social is not a platform, it is a feature! So is the social media..
Category Archives: Digital Transformation
Social Is Not A Platform, It Is A Feature.
This is one of the main illusions of marketers and agency people. Most of us see social media as various internet platforms our brand can fit into. But actually it is not! In digital landscape, social should be the feature which transforms everything we do in digital to a two way dialogue. Be it a comment box in a website, or a digital campaign lead by user generated contents. Indepenedently from a certain platform, each & every digital initiative could have social features.
Dynamic Production Process in Digital Agencies
Digital marketing projects require a “dynamic” production process. Which is totally different than any other advertising production process in marketing communications. Let me briefly explain.
For example a website is never done. You have to always track, analyze and optimize. Or a digital campaign production is never done when it is on air. You have to put a lot of energy behind a campaign even after it goes live. Analytics and sentiments lead us to change a flow, update a page, add&drop a function or respond instantly to a user feedback. Or think about social media; the content and conversation is always evolving according to the user generated contents and co-creations.
And yes you are right, it requires huge effort and collaboration :)
Work In A Digitally-centric Way
Having a group of people who can complete digital projects isn’t the same as have an agency that thinks and works in a digitally-centric way. Having a digital “capability” is not the same as having a digital “competency”.